Sell basic templates at good prices.
Sell customised templates more expensive.
Have a few video tutorials on the site
Use “send article to friends” buttons on the majority of published articles.
Ask questions on your website but hide the answers within your content. – interactivity!
Offer prizes and content to people who find the answers.
Offer a guarentee
Make a 404 page
Print out funny bookmarks.
Write press releases or keep a blog, or both.
For basic publicity write a short one page article on your site and submit it to local and national publications.
Have high resolution images available upon request.
Call clients up after the job is done about the service you provided, could you have improved something?
Keep training your Photoshop and Illustrator skills.
Offer free design reviews.
Search Engine Opimise your site!
Keep upto date with design software and trends.
When setting your prices, dont undersell yourself.
Books for future reading and reference:
Starting your career as a freelance illustrator or graphic designer – Michael Fleishman
The savvy designers guide to success – Jeff Fisher
The graphic design business book – Tad Crawford.
That in 1993 there were only 130 websites, and now in 2011, there are over 360 million and going!
The best way to build a good reputation on the net is via Yahoo answers, problem solving in your area of expertise.
Twitter is good for networking and is good to tweet about the current trends.
That if a potential client visits your website and doesn’t find what their after within 3 clicks you will lose them.
That if you hold competitions or offer prizes, said competition needs to comply with the gaming act.
That if your site is content rich and updated regularly your site has more chance of being on page #1 on Google.
If your site follows the “NIFTY” code you will be on the right track:
Navigation – good working navigation is key.
Interactive – involve your clients on your website.
Features = making a site content rich will enable Google to cache on a regular basis.
Test – test your site, look at it from a potential clients view, is it multi browser functional and consistent on multi display ratio monitors.
Your visitors – draw them in, engage with them and retain them.
And finally, if you write a list of things that need improving on your website, there’s more chance that you achieve your goals rather than just editing on the fly.